Our Services
Planning & Strategy.
Einstein once said, if he had 60 minutes to save the world, he would spend the first 50 minutes planning out his strategy. We understand that brands and agencies alike need to invest into strategic planning, which is why we have turn-key packages and custom-tailored proposals to suit your strategic planning needs. From branding and content strategies to product launches and end-to-end media plans. Our team has the broad expertise and the deep bench of diverse talent needed to tackle any tpe of brand challenge and execute bespoke solutions.
Brand Strategy
Your brand is a cornerstone of brand success. We’ll strip away the noise to take a closer look at your brand platform including your audience segmentation, positioning, and messaging strategy. No positioning statement? No problem. We specialize in developing brand platforms from scratch. Whether you’re a young or an established brand, a clearly defined brand platform will strengthen all aspects of the marketing mix.
Growth Marketing
We build plans that perform. Accelerating revenue and increasing market share requires a growth strategy and campaigns centered around revenue drivers. Getting the right mix of channels and tactics, then allocating the right budget against them is one of the things we do best. We blend together earned, owned, and paid channels, then leverage deep audience insights to maximize efficiency, reach, and conversion. Some may call it growth hacking. We try to avoid buzzwords, but if growth is what your brand needs, that’s exactly what we’ll deliver.
Audience Insights
We believe in data-driven strategies that are rooted in deep knowledge of the target audience. We’ll dive deep into the audience behavior, and primary and secondary data sources, develop surveys, and even coordinate focus groups to uncover rich insights. Our experience has taught us that every high-performing brand deeply understands its audience so it can reach them, with relatable messaging that connects, engages, and converts.
Creative Strategy
Smart creative leads to higher-performing brands and campaigns. It’s been proven time and time again, yet so often, creative is the first part of the budget to see cuts. But investing in high-quality, strategic creative from the start is one of the simplest things any business can do to boost performance and elevate its brand’s public perception. That’s why we’ve developed a unique methodology for creating a strategic framework for your creative and messaging that will drive the business forward. After all, the creative assets are what differentiate your brand from the competition, and will ensure your campaigns resonate with the desired target audience.
Go-To-Market Plans
Launching a new product or service? Do you just need some help with your 12-month marketing plan? Strategic planning is our core strength, especially when it comes to bringing a new product or service to market. We’ll align the strategy to support key business goals and objectives to lay the groundwork for success. Then, we will work within your team and within your budget to create an end-to-end plan. We’re here to help simplify and streamline the planning process so you can focus on other priorities.
Competitive Analysis
Every great strategy or planning process begins with a keen sense of your competitive landscape and your current market share. But keeping up with your competition takes a great deal of time and resources. That’s why we analyze and evaluate the competitive landscape to identify the ownable white space for your brand. To help you keep a pulse on your competition, we offer monthly, quarterly, or semi-annual competitive analysis packages. As with all new clients, we’ll begin by reviewing primary data sources like Google Analytics, and social platforms, then we’ll leverage our own tools and platforms to complete a comprehensive analysis of your competitive landscape.
Activation & Execution.
Once we have worked together to put a plan in place, we’ll work with your team to execute that plan with precision. Some clients use our talent and services exclusively for strategy and planning purposes, while others retain us to lead the execution too. Because Harmonized Marketing is a full-service agency, always ready to get your message into the market whether that be a brand strategy, creative assets for a campaign, digital content, or launching a comprehensive omnichannel media plan. Whatever the case, we have turnkey packages available, or we can personalize a proposal to meet your team’s budget and timeline. We pride ourselves on collaboration, sincerity, and communication.
We can’t wait to help you with your next project - big or small.